A service for Natex customers
A CareGuide for your brand.
A complete care, repair and material guide for the products we make for you, with your logo and in your customers' language. And a head start on the EU's Digital Product Passport.
What you gain
Less work for you.
Better answers for your customers.
Nothing to build or maintain
We set up your guide and keep texts, symbols and links up to date. You approve it, we do the rest.
One link for every touchpoint
Use the same address as a QR code on the care label or hangtag, in your webshop and on receipts.
Fewer questions in the shop
Washing, stains, materials and recycling are answered in one place that your staff and customer service can point to.
Claims that hold
The texts are specific and factual, and every certification is credited to the party that actually holds it.
Digital Product Passport
A head start on the product passport.
The EU's Ecodesign for Sustainable Products Regulation introduces a Digital Product Passport for textiles. Consumers will be able to scan a code on the product and find information such as care instructions, repair guidance, material composition and what to do when the product is worn out.
The detailed rules for textiles are expected in 2027 and will be phased in after that. CareGuide is not the passport itself. It is the consumer-facing content a passport can link to, already written, translated and online.
Care instructions
02 Clothing care
Repair guidance
03 Repair & reuse
Materials and certifications
04 Materials
End of life and recycling
03 Repair & reuse
Based on the European Commission's published plans. The final requirements for textiles may change.
Tailored to you
It reads as yours, because it is.
Not every company has its own care guide. As a Natex customer you can be connected to ours and have it set up as your own.
Your logo and name
Your logo sits in the header, and your company name replaces ours throughout the guide.
Your own address
Each customer gets a dedicated address, such as careguide.natex.dk/your-brand, to use on labels, hangtags and online.
Your customers' language
Available in English, Danish, Swedish and Norwegian. Each guide is set to the language of your market.
Your market
Advice on recycling and take-back opens on your country, with the right links for Denmark, Sweden or Norway.
Your assortment
Angora, silk, suits, dress shirts, ties and kidswear can each be switched on or off. What you don't sell is simply left out.
Your packaging
Describe your own bags, online packaging and other initiatives in a section written by you.
What's inside
Five areas. Everything a customer asks about.
Every CareGuide has the same five areas, plus Kidswear for brands that sell childrenswear. They are written for consumers and short enough to read on a phone, in the shop or at the washing machine.
01
About
A welcome in your name that introduces the guide.
02
Clothing care
Care symbols, washing routines, a stain guide and everyday habits.
03
Repair & reuse
Simple repair guides and where to hand in worn-out textiles.
04
Materials
Materials and certifications explained in plain language.
05
Packaging
How products are packed, plus your own packaging section.
06
Kidswear
Baby care, stains and outerwear, for brands that sell childrenswear.
Optional
43
care symbols explained, licensed from GINETEX
32
materials described, from recycled cotton to elastane
18
certifications and standards put into plain words
4
languages: English, Danish, Swedish and Norwegian
How it works
Up and running in three steps.
01
Tell us about your brand
Send us your logo, company name, language and market, and a few lines about your own packaging. Tell us whether angora, silk, suits, dress shirts, ties and kidswear should be shown.
02
We set up your CareGuide
We create your guide on its own address and send you a preview to approve.
03
Put the link to work
Add the address or a QR code to care labels, hangtags, your webshop and wherever customers look for help.
Get started
Want a CareGuide for your brand?
Talk to your contact at Natex of Scandinavia, or write to us. We will show you a live example and what your own version would look like.
We set it up. You approve a preview before it goes live.